5 Marketing Tools To Boost Your Business

by MyFreelancingLife
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What to look for in a great small business marketing tool

This depends on your freelance’s needs and marketing procedure, not on the marketing tool itself.

Every marketing team needs a great product that is easy to use and gives them back time with automation. Having a growing staff means you’ll need a “great” marketing solution that offers better automation, connects across marketing channels, and is scalable.

Honesty is the best policy, both with yourself and with the companies you demo with. Stick to your budget, especially if it includes free marketing resources. Be honest with yourself about your current situation and your expectations for the next six months, a year, or even two years.

Embrace humility when it comes to your technological prowess and the amount of time you have to learn new applications. Also, be certain of your approach, whether it’s event-based marketing, inbound marketing, or something else.

If you want to get the most out of your marketing investments, you need to know your situation and seek advice on digital marketing best practices and ideas.


1. HubSpot Marketing Hub

From a solopreneur using their free option to an international company, HubSpot Marketing Hub can lead you there. This rich feature set combines the best of HubSpot CRM and HubSpot Marketing Automation into one package.

In addition to email and social marketing, this powerhouse combination also integrates contact and sales management as well as workflow automation.

HubSpot is a terrific marketing platform that checks all the criteria. To move leads through your marketing funnel, you can use automation to tailor outreach to your contacts and create specific nurturing programs. It’s not difficult to grow. And it’s all wrapped up in a slick, user-friendly solution.

Basic email marketing, contact management, ad management and numerous other CRM software capabilities such as marketing, sales and service tools are all included in HubSpot’s free service offering.

A powerful free alternative that becomes exponentially more powerful when you unlock the paid choices, which range from $50/month to $3200/month depending on contacts and features, is available to you right now.

2. Freshmarketer

Freshmarketer is a scaling marketing tool juggernaut, much like HubSpot. With its marketing automation capabilities, it may be used on its own or as part of the larger Freshworks ecosystem, which includes over 10 other products.

The Freshworks CRM platform has the best marketing connectivity with Freshmarketer. These tools, when used in conjunction, may fuel marketing and lead generating efforts at the enterprise level.

Freshmarketer is a useful tool in and of itself. You’ll be able to manage leads, send emails, create custom forms and landing pages, and use other tools along the way. Freshmarketer bridges the gap between sales and marketing requirements even without the Freshworks CRM integration.

In comparison to HubSpot’s free option, Freshmarketer’s supports up to 500 connections. With Freshmarketer, you have two subscription versions, ranging from $309/month to $539/month, which offer more contacts and more advanced capabilities.

3. Zoho Campaigns

This ecosystem’s last marketing product is called Zoho Campaigns. It can be used as a stand-alone marketing tool or as part of a larger platform.

Other Zoho features consist of productivity tools, customer experience monitoring, human resources, and reporting and analytics. Zoho.

There are a variety of ways to market with Zoho’s email features, including pre-built email templates, tools for automating outreach, personalization, and segmentation, as well as comprehensive reporting.

Creating landing pages and forms, as well as capturing and managing contacts, will help you convert more leads into sales.

If you’re just starting out, Zoho Campaigns offers a robust free solution that lets you send 12,000 emails every month to 2,000 different contacts to get your marketing off the ground quickly. Zoho Campaigns, in contrast to other well-known marketing tools, is quite reasonably priced.

For one-off campaigns, you can buy email contact credits to gain limited access to the platform. This can cost as little as $6 for 250 contacts and as much as $80 for 5,000. Their two standard plans, which cost $32 a year or $54 annually, offer a superior value.

4. Mailchimp

When it comes to email marketing software, Mailchimp is unbeatable. Unlike HubSpot and Zoho, it does not integrate into any broader “Primate” platform. When it comes to creating and sending email campaigns, Mailchimp has all the tools you need, including useful automation.

Mailchimp’s email marketing capabilities may not be able to cover your complete marketing life cycle, but they will get you a long way.

It also meets the other two criteria for an effective marketing tool: simple navigation and features that are easy to use. Drip mailings, cart abandonment emails, and more are all supported by behavior-based automation.

There is a free version of Mailchimp with restricted functionality. There are three paid options, with monthly fees ranging from $10 to $15 to $300. As you progress through the payment options, your contacts, tailored audiences, and skills will grow.

5. Sprout Social

As with Mailchimp, Sprout Social focuses solely on one type of marketing. Centralizing capabilities such as post creation and publication, KPI monitoring, social listening, and other research tools are some of the features of this social media solution.

No matter how small or large your social media marketing team gets, you can still use Sprout across all of them. Workflows and team management capabilities are included in the social tool to help manage user access, design editing, and publication procedures.

It’s simple to use and was designed from the ground up with running campaigns in mind.

Even if Sprout Social doesn’t offer a free option that lasts indefinitely, you can try it out risk-free for a period of 30 days. After that, there are three paid options with monthly fees of $99, $149, and $249 for each user.

Because of the cost of adding additional users, the workflow and collaboration tools in Sprout are best used when a team is comprised of several people.

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