10 Tools For Dealing With Messy Emails

by MyFreelancingLife
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Trends and channels in marketing change over time. When it comes to marketing channels, some fads come and go rapidly, but email is one that has been rather constant over time. Email is still the most effective route for distributing material for both B2C and B2B companies. B2B marketers utilize it at a rate of 87%, while B2C marketers use it at a rate of 77%.

Other marketing platforms, such as social media, can benefit from it as well. To put it another way, email marketers still have a lot of work cut out for them. One of the biggest issues is the time it takes to start from zero and generate an attractive email. To avoid wasting time and effort developing and sending emails that don’t look great, marketers should use effective tools. This reduces efficiency and lowers the return on your email marketing investment.

Many businesses are content with the current state of affairs because they are unwilling to make an investment in a tool that would make things easier. Email marketing tools, on the other hand, do not have to be costly. There are numerous free email marketing solutions available to you.

1. HubSpot Email Marketing

In addition to their well-known marketing automation software, HubSpot has now developed a free email marketing solution that can help small businesses with their transactional email demands.

HubSpot Email Marketing’s free edition may let you send kickback emails from lead offers, thank you emails after purchases, or just promote current initiatives. The fact that HubSpot’s free email tool is so simple to use is a huge plus. In addition to an intuitive drag-and-drop visual editor, the program includes ready-made templates to help you get started quickly.

It’s the integrated connection with HubSpot solutions like the free-for-ever CRM that really sets HubSpot Email Marketing apart. Both capabilities are included in your free Google Apps for a Business account once you sign up so you can construct a contacts database and manage and track email performance all in one place.

HubSpot

2. Sender

There are several free email marketing tools available, but Sender is one of the best because it has capabilities to ensure delivery. Without any prior understanding of HTML, you can easily write eye-catching newsletters using this tool. Simply pick a template and add images, videos, and text to make it your own. Your newsletters can even be personalized to make a stronger effect on each individual recipient.

3. Sendinblue

In addition to email marketing capabilities, Sendinblue has other features including client relationship management and the ability to create landing pages. Using Sendinblue’s email design tools, you can quickly and easily create eye-catching emails with over 70 pre-built design themes. To top it all off, all of these templates are mobile-friendly, so you can see how your design will look on a variety of devices.

A/B testing and segmented recipient lists can help you save time and eliminate uncertainty when it comes to fine-tuning your campaigns and reaching your ideal customers.

4. Omnisend

All your communication platforms are integrated into one place with Omnisend, an advanced e-commerce marketing tool. It only supports email in its free plan, but that’s more than enough to support small and medium enterprises’ email marketing campaigns. You can use behavioral triggers to automate email distribution and simply time your emails based on the convenience of your customers.

You may make better use of the information it provides about your audience by sending out more targeted email messages. Time-saving features like the Product Picker enable you to select all the products you wish to include in your email while still delivering eye-catching newsletters. Scratch cards, discount coupon codes, and gift boxes can all be included in your email campaign to increase its effectiveness even more.

5. SendPulse

Even though SendPulse claims to be a multi-channel marketing platform, its email marketing component is the most popular. Hundreds of professionally designed email templates are included, and a simple drag-and-drop editor lets you make quick changes to them. These personalized emails can then be programmed to send themselves based on user behavior, event triggers, and other variables at the correct moment.

A great way to find your most valuable subscribers is to use SendPulse’s subscriber rating tool. Open and click rates, as well as read and unread rates for each subscriber may all be tracked using this tool. There are several ways to personalize your emails, including the use of replaceable text fields such as first and last names as well as dates of birth.

6. Benchmark Email

Using Benchmark Email’s responsive email design tool, you can create emails that look fantastic on any device. You may even alter photographs directly on the site if you need to include them in your email. You can use the email editor’s effects, stickers, and text to make your message stand out.

There are numerous pre-designed templates based on industry, type, and occasion from which to choose. You can even start from scratch in the code editor if you’re an HTML pro. With the dual view function, you can see your email design as you’re updating it, which makes the entire email creation process easier.

7. Mailchimp

You’ve probably heard of Mailchimp, an industry leader in email marketing software. Basic email marketing services like email generation and scheduling are included in their free plan. Its smart recommendations function, which gives you vital audience insights to help you enhance your marketing efforts, makes this an excellent email marketing tool.

Create emails with the platform’s Content Manager, which lets you store images and files for quick access in the future. If you use Mailchimp’s automation features, you may send emails at key points in the buyer’s journey, such as welcome messages, order confirmations, and cart abandonment reminders.

8. MailerLite

Features like the landing page builder and pop-up customizer set MailerLite apart from other free email marketing platforms. There’s also a powerful text editor and a photo editor included in the tool so you can produce visually great emails.

You may develop landing pages that are responsive to the emails you send, which can increase your conversion rates. Split testing can be used to determine which variations of your email are most effective at generating clicks and converting recipients. A detailed campaign report generated by MailerLite lets you know the click-through rate, unsubscribe rate, and open rate of your campaigns, among other things.

9. Mailjet

When you use Mailjet, you get easy-to-use tools that make it simple to create email marketing campaigns. Use the pre-designed templates to produce responsive emails that look great on any screen and will leave a lasting impression on your recipients. Working in a group will be a breeze with the platform’s real-time collaboration function.

You may also use this email marketing tool to add dynamic content to your emails, allowing you to produce communications that are relevant and customized for each reader. As a result, your email marketing strategies will yield far greater outcomes in the long run. Using a single dashboard, you can quickly manage your mailing list and integrate the platform with your CRM.

10. Moosend

Moosend is a great solution for email marketing because it allows you to automate time-consuming operations. You can create behavioral email campaigns based on the data and/or activity of your subscribers. Using its powerful segmentation tool, you can send highly accurate emails to each recipient, enhancing open and click-through rates as well as ROI.

This tool gives you an in-depth analysis of the performance of your efforts, so you know exactly how to improve them. It can also be integrated with some of your favorite third-party apps to allow for the easy transfer of important data between them. Other free email marketing solutions will add their logo in your emails, but not MailChimp.

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